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All Along

Privacy policy

Last updated: 16 June 2026

1. Introduction

All Along ("we", "us", "our") provides a smart networking platform that helps event organisers match attendees with the most relevant connections. This privacy policy explains how we collect, use, store and protect your personal information when you use our platform, whether as an event attendee or an event host.

By using All Along you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use the platform.

2. Information we collect

Information you provide directly

When you register for an event through All Along we collect the information you enter into the registration form. This typically includes your full name, email address, company or organisation, job title or role, topics you would like help with, topics you can offer expertise in, a description of how you might help other attendees, and any preferences about who you would or would not like to be matched with.

If you complete a post-event survey we also collect your feedback, including star ratings and free-text responses about the event and about All Along.

Information collected automatically

We may collect basic technical information such as browser type, device type and anonymised usage data (for example, which pages are visited and how long you spend on them) through privacy-friendly, cookieless analytics. We do not use tracking or advertising cookies.

3. How we use your information

We use the information you provide for the following purposes:

  • Matching. Your registration responses are analysed by our matching algorithm (including automated analysis) to identify the most relevant connections for you at the event.
  • Communication. We use your email address to send you match notifications and event-related updates. We will not send you unrelated marketing emails without your explicit consent.
  • Event management. Your information is shared with the event host so they can manage the event, including check-in and post-event analytics.
  • Service improvement. Aggregated and anonymised data may be used to improve the accuracy of our matching algorithm and the overall platform experience.

Our legal grounds for using your data

Where data protection law such as the UK and EU GDPR applies, we need a legal ground for using your personal data. The grounds we rely on are:

  • To make introductions and run matching at an event: to perform our contract with you and, where you have given it, your consent.
  • To send you sign-in links, confirmations and your match results: to perform our contract with you.
  • To understand and improve how the website is used: our legitimate interest.
  • To keep the service secure and prevent abuse: our legitimate interest.
  • To meet legal obligations: where the law requires it.

4. Automated processing and AI

All Along matches attendees using a combination of our own matching algorithms and artificial intelligence (AI). Together these analyse your registration responses and generate personalised match recommendations. The AI element involves sending relevant portions of your profile data (such as topics, expertise and free-text responses) to third-party AI service providers for processing. These providers process the data under strict contractual obligations and do not retain it beyond what is needed to generate a response.

The AI processing is used to extract keywords from your responses, calculate semantic similarity between attendee profiles, and generate human-readable explanations of why two attendees have been matched. No automated decisions with legal or similarly significant effects are made solely on the basis of this processing.

5. Data sharing and third parties

We do not sell your personal information to any third party for any purpose.

To run All Along we rely on a small set of trusted technology providers. Each one only processes data on our instructions, under a data processing agreement, and only as far as is needed to deliver the service. The providers we use, and where they process data, are:

  • Vercel — hosts our website and application. Data is processed in Singapore.
  • Neon — our main database, where attendee and event data is held. Data is stored in Australia (Sydney).
  • Anthropic — generates your match suggestions and the plain-language explanations of why two people have been matched (see section 4). Data is processed in the United States.
  • Resend — sends our emails, including sign-in links, confirmations and match results. Data is processed in the United States.
  • Vercel Web Analytics — gives us anonymous, aggregated insight into how the website is used (for example, which pages are visited) so we can improve it. It uses no cookies and collects no information that identifies you. Data is processed on Vercel's infrastructure, primarily in the United States.
  • Vercel Blob — stores files and images you upload, on Amazon S3-backed storage within a Vercel region. Specific region: to be confirmed.

We keep this list current. If we add or change a provider that handles personal data, we will update this page. Some of these providers are based in, or store data in, countries other than your own — where that involves a transfer of your data outside the UK, EU or Australia, we apply the safeguards described in section 12.

Others who can see your data

Event hosts. The organiser of an event you register for can access the attendee data for that event so they can run the event, check you in and review post-event analytics. An event host is not one of our technology providers and does not act on our instructions: they decide how they use the data within their own organisation, which makes them an independent controller of it, and in some cases a joint controller with us. We ask hosts to handle your data responsibly and in line with applicable law, but their own use of it is governed by their own privacy practices, not this policy. Where we and a host are joint controllers, you can still exercise all the rights in section 9 with either of us.

We may also disclose your information if required to do so by law, regulation or court order, or to protect the rights, property or safety of All Along, our users or others.

6. What matched attendees can see

When you register for an event through All Along and consent to matching, some of your information will be shared with the other attendees you are matched with. This is necessary for the matching service to work — it allows you and your matches to identify each other and understand why you have been connected.

Specifically, matched attendees will be able to see:

  • Your full name, job title and company or organisation.
  • A match explanation describing why the two of you have been paired, based on the topics you are interested in and the expertise you offered.
  • A match score indicating how strong the connection is.

Matched attendees will not be able to see:

  • Your email address — this is only visible to the event host and to All Along.
  • Your full free-text responses — only summarised or extracted keywords are used in match explanations.
  • Your exclusion preferences (the "do not match me with" field).

By ticking the consent box on the registration form, you agree to your name, job title, company and expertise being shared with other attendees you are matched with at the event.

7. Data storage and security

Your data is stored on secure cloud infrastructure with encryption in transit (TLS) and at rest. Access to personal data is restricted to authorised personnel on a need-to-know basis. We implement technical and organisational measures appropriate to the risk, including secure authentication, access logging and regular security reviews.

While we take reasonable steps to protect your data, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security.

8. Data retention

We retain your personal data for the duration of the event cycle and for a reasonable period afterward to allow for follow-up communications, analytics and service improvement. Typically, attendee data is retained for up to 12 months after the event, unless you request earlier deletion.

Event hosts may retain exported data independently; we encourage hosts to follow their own data retention policies and applicable law.

9. Your rights

Depending on your location, you may have some or all of the following rights in relation to your personal data:

  • Access. You may request a copy of the personal data we hold about you.
  • Correction. You may ask us to correct inaccurate or incomplete data.
  • Deletion. You may request that we delete your personal data, subject to any legal obligations to retain it.
  • Portability. Where technically feasible, you may request your data in a structured, machine-readable format.
  • Restriction of processing. You may request that we limit how we process your data in certain circumstances.
  • Objection. You may object to our processing of your data, including for direct marketing or profiling purposes.
  • Withdrawal of consent. Where processing is based on your consent, you may withdraw it at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

To exercise any of these rights, email us at hello@all-along.com or use the contact details in section 14 below. We will respond within one month, and there is no charge for making a request. Where we rely on your consent — for example the consent you give when you register for an event — you can withdraw it at any time by contacting us, with no effect on anything we did before you withdrew it.

If you believe your data protection rights have not been respected, you have the right to lodge a complaint with your local data protection authority. For residents of the European Economic Area this is your national supervisory authority; for Australian residents this is the Office of the Australian Information Commissioner (OAIC); for California residents, relevant authorities under the CCPA.

10. Cookies and local storage

All Along uses browser local storage (not traditional cookies) to save your registration form progress so you do not lose your work if you navigate away, and to track whether you have already submitted a survey. This data is stored only in your browser and is not transmitted to our servers unless you submit the form.

We use privacy-friendly analytics to understand how the platform is used. Our analytics is cookieless — it sets no cookies and collects no information that identifies you. We do not use cookies for advertising, retargeting or cross-site tracking.

11. Children's privacy

All Along is not directed at individuals under the age of 16. We do not knowingly collect personal data from children. If we become aware that we have collected data from a child under 16, we will take steps to delete that data promptly. If you believe a child has provided us with personal information, please contact us.

12. International data transfers

The main database holding attendee and event data is located in Australia (Sydney). Some of the providers we use to run the service process or store data elsewhere — for example in Singapore, the United States or globally. The full list and locations are in section 5.

These countries may have data protection laws that differ from those where you live. Where we transfer your personal data outside the UK, EU or Australia, we put appropriate safeguards in place: Standard Contractual Clauses, and — where the provider is certified — the EU-US Data Privacy Framework. These safeguards are designed to keep your data protected to the standard set out in this policy and required by applicable law.

13. Changes to this policy

We may update this privacy policy from time to time to reflect changes in our practices, technology or legal requirements. The "Last updated" date at the top of this page indicates when the policy was most recently revised. We encourage you to review this page periodically. Material changes will be communicated through the platform or by email where appropriate.

14. Contact us

If you have any questions about this privacy policy, wish to exercise your data rights, or have a complaint about how we handle your personal information, please contact us at:

All Along

Email: hello@all-along.com