Whova alternative: an honest comparison for event organisers
An honest Whova comparison - where Whova wins, where All Along wins, what each costs, and whether you need a platform or just better introductions.
Co-founder and Product Lead, All Along
The short answer. Whova is a whole event platform. Registration, ticketing, badge printing, check-in, the attendee app, exhibitor lead retrieval and abstract management for academic conferences are all real Whova products, and All Along has none of them. If you are replacing several tools at once, Whova is the more sensible purchase and this page will not talk you out of it. All Along does one job: it reads what each attendee wrote at registration and tells them who to meet and why. The useful question is whether the networking is the thing you are judged on, or one feature among twenty.
Whova is the name most organisers have heard, and most of the comparison pages written about it are written by other platforms trying to sell you a different platform. This one is not that, because we are not a platform. Whova's matchmaking works from the profile an attendee fills in inside the app, and gives them people to search, browse and message. All Along works from the registration form you already use, and gives each person a short list with a written reason for each name. If Whova is on your shortlist because you need the door run and the badges printed, keep it there. If it is on your shortlist because the networking at your last event fell flat, this comparison is worth ten minutes.
If you are still scoping the category more broadly, it is worth reading the three questions to ask before you buy an event networking platform and why most people leave an event without meeting anyone useful. This page is the head-to-head once Whova is already on your shortlist.
How Whova and All Along compare
Every row below says who we think does that job better, including the rows where the answer is Whova. A comparison written by one of the two companies is only worth reading if it is willing to lose an argument, so here are the ones we lose.
| What you need it to do | Whova | All Along | Better here |
|---|---|---|---|
| Run the whole event on one system | Registration, ticketing, an event website, the attendee app, badge printing and check-in are all Whova products bought under one contract | None of it. We are one narrow thing that sits next to your registration tool, and if consolidating vendors is the point of the exercise we are the wrong answer | Whova |
| Prove the event worked to an exhibitor or sponsor | Lead retrieval by business-card and QR scanning, with exhibitor and sponsor tooling around it | Not offered. We can tell you what the room came wanting, which helps you sell next year, but we do not capture or score a lead | Whova |
| Run an academic or scientific conference | Abstract management and call-for-speakers workflows, which is why so many university conferences run on Whova | Nothing at all. Submissions, review and programme building are entirely outside what we do | Whova |
| Give attendees an agenda, a map and somewhere to ask questions | A full attendee app with the schedule, community boards, messaging and the rest of it | No app. Matches arrive by email and on a web page, and there is nothing for an attendee to download | Whova |
| Work without attendees filling in a profile | Their own description is that Whova matchmaking takes an attendee's customised profile and uses it to create matches. If someone never completes a profile, there is not much to match on | The questions sit on the registration form people are already completing, so the answers are in before anyone decides whether to download anything | All Along |
| Tell an attendee why this particular person | Their published account is about the factors matches are built from - interests, backgrounds, company affiliations - and about what an attendee can then search and browse. We could find no published description of a written reason shown for an individual match, checked 18 August 2026 | Every match comes with a short written reason drawn from what both people said they were working on, so the first sentence of the conversation is already there | All Along |
| Know what it costs before you speak to anyone | No prices anywhere. Their pricing page is a form asking your name, event, format, length, attendee count and how many events you run a year, ending in a Get Your Quote button | Prices are on our homepage. Free under fifty people, then a flat per-event fee with a money-back guarantee | All Along |
| Run a small event without buying a platform | Their quote form's smallest attendee band starts at fewer than five hundred people, so a fifty-person meet-up is at the very bottom of what the product is scoped around | Under fifty people is free and includes everything. There is no floor and nothing to switch off | All Along |
Everything in that table about Whova was checked against their own website on 18 August 2026, and the pages we used are listed at the bottom of this post. Products move. If you find something out of date here, tell us and we will correct it.
What All Along costs
We publish our prices, which in this category is unusual enough to be worth saying plainly - Whova's pricing page is a quote request form with no figure on it. Events under fifty people are free with us, with the full matching and the full report, not a trial and not a cut-down version. Above that it is a flat fee for the event: as at August 2026, AU$209 for up to a hundred attendees and AU$419 for up to two hundred and fifty, which works out at roughly AU$1.70 to AU$2.10 a person, with a money-back guarantee on every paid plan. Plans are priced on the number of people you invite, not the number who fill the form in, so you know the cost before you start. Larger events and multi-event programmes are quoted, and community subscriptions are priced monthly.
Full plans and what is included are on the events pricing and community pricing pages.
What we can see that a bigger platform cannot
The thing we can see that a platform this size cannot is narrow but real. Everyone who has registered for an event through All Along wrote, in their own words, what they were working on and what they could help someone else with, before the event, on a form they were filling in anyway. It is a small body of material and we would rather say so than dress it up. What makes it useful is the kind of material it is: a completed app profile describes who someone is, and those answers describe what they came to sort out. It is also why we can hand an organiser a picture of what their room actually wanted rather than a count of how many people opened the app.
“It worked really well and added structure and something different. It puts more intentionality behind what the event is trying to do, and the level of detail in the matches gives people a really good starting point. The process of getting it all organised was very easy, and the insights are very comprehensive and a good value add.”
Choose Whova if
- You are buying a platform on purpose. Registration, badges, check-in, the app and the exhibitor tools under one contract is a real thing to want, and assembling it from parts is genuinely more work.
- You run an academic or scientific conference. Abstract submission and review is a specialist job and Whova does it - we do not go anywhere near it.
- Exhibitors or sponsors need proof of return. Lead scanning through to a report is a product with real plumbing behind it and we have none.
- Your attendees expect an app with the agenda, the map, the speaker list and the community boards in it. Ours is not an app and never will be.
- You run several events a year and want one system, one login and one place your data lives.
Choose All Along if
- The outcome you will be judged on is whether people met someone worth meeting. That is the only job we do.
- You already have a registration tool you are happy with, and you would rather add one thing to it than replace it.
- You cannot rely on your audience to download an app and complete a profile in it. Our questions sit on the form they are already filling in.
- You want each person told why they were matched, in the words both of them used, before they arrive.
- You want to know the price before you have a sales conversation - or your event is under fifty people, in which case there is not one to have.
The honest summary: Whova and All Along are built for different jobs. If getting the right people to actually meet is the outcome you are judged on, see how All Along works, or run the free networking gap calculator to see where your current set-up falls short before you commit to either platform.
Other comparisons
Most people reading this are weighing more than two names. The rest of our head-to-heads, written to the same standard and checked against each company’s own website: Grip, Braindate, Cvent, Swapcard and Zoho Backstage.
Frequently asked questions
Can All Along replace Whova?
Only if the reason you are looking at Whova is the networking. If you also need registration, badges, check-in, an app or abstract management, we do not do any of those and swapping would leave you short. Plenty of organisers run something like Whova for the event and add matching alongside it.
Does All Along work with our existing registration platform?
Yes. If your registration tool lets you add a couple of custom questions and export a spreadsheet, All Along works alongside it - no new app for you and no second login for attendees. That includes Whova itself.
What does Whova cost?
They do not publish it. Their pricing page is a form asking for your name, email, company, phone, event name, format, length, expected attendee numbers and how many events you run a year, and it ends in a Get Your Quote button. That is not a criticism, it is just the model - but it does mean you cannot compare the two of us on price without making a phone call, and you can compare ours in about ten seconds.
How is a match explained to the attendee?
Each person gets a short written reason for every match, built from what both people said they were working on and what they were looking for. It is the sentence you would have said if you had introduced them yourself. That explanation is the product, not a feature bolted onto a list of names.
About the author
Cate Trotter
Co-founder and Product Lead, All Along
Cate is co-founder and product lead at All Along. She's spent 15+ years helping organisations turn emerging tech into commercial results, and founded and sold two retail-focused businesses before building All Along. She writes about how events can turn networking from a happy accident into a repeatable outcome.
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All Along gives every attendee three people they should actually meet, and gives you a complete picture of what your audience wants.
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