Members renew when they got something out of the room.
Two in five businesses join a chamber to meet other businesses. Most chamber events leave that to luck, and the members who came to meet someone new go home having met no one in particular. We give every attendee three named people to find and a reason for each, before they arrive.
“We wanted to remove the guesswork. Our goal was to create a process that felt intentional and personal for the member while also giving our team a clear roadmap.”
Retention, and something to say when you say it.
Nothing changes about the events you run or the system you run them on. Two questions go on the registration form, and the rest arrives on its own.
Something specific to say at renewal
Right now the renewal conversation runs on what your team remembers. After an event you will have a written record of what each member said they were looking for and who they were introduced to, which is a different sort of phone call to make in June.
The people who came to meet someone new actually do
Your regulars are fine. They know everyone. It is the member who joined eight months ago and has been to two breakfasts without speaking to anyone that you lose, and they are the ones this changes most.
A read on your membership that is not a survey
Everyone who registers tells you what they are working on and what they can help with, because the boxes are part of signing up. You end up with a picture of your whole room rather than the handful of members who answer emails.
Something to put in front of a board
Your board asks about retention and about non-dues revenue. This gives you a page on what your members said they wanted, which is the thing you have never been able to bring to that meeting.
Ninety seconds from your members, an afternoon from you.
They tell you what they are after when they register
Two boxes on your existing registration form. What they are working on, and what they can help someone else with.
Everyone gets their three people before the event
Each attendee arrives with three names, where to find them, and a sentence on why the two of them are worth twenty minutes. No app to download.
You get the write-up
A few days later you have the room in writing. What members wanted, what they offered, where the gaps were, and who met whom.
What your members said they wanted, in their words.
Chambers have never had a good way to answer this. The annual survey reaches the members who always answer, and staff memory fills in the rest. This comes from everyone who walked in.
- What they are actually working on. Goals, needs and offers from everyone who came, not from the members who answer surveys.
- Where you are short. The topics eleven members asked about and nobody offered. That is a programme for next quarter, and it is a sponsorship conversation.
- Who is drifting. The members who came, met nobody and have not been back. Worth a phone call before the renewal notice goes out.
One yearly price for your whole chamber.
Chambers run events all year, so a per-event price is the wrong shape. You pay once a year, set by the size of your membership, and it covers everything you run. The tiers and the numbers sit on our community pricing page.
What chamber executives ask first.
Try it at one event.
Tell us roughly how many members come to your biggest event and we will show you what the write-up looks like.
Bring your board something they have not seen before.
Run it at one event and see what your members say they want. It would be great to show you a real one first.
Talk to us