Question 1 of 6. When did you last run a formal member survey?
Could you evidence what your members need?
Six questions for a chief executive or a policy lead. At the end you get a score out of 100, a plain read of what it means, and the two or three specific gaps your answers point to. The result is free and complete without an email address.
Almost every organisation that represents an industry rests its evidence on a survey. The median response rate on a business-to-business survey is 8.18% Survicate, 2025, and the direction has been one way for a long time: telephone survey response fell from 36% in 1997 to about 6% by 2018 Pew Research Center, 2026. That is the instrument a board, a government department or a sponsor is being asked to trust when you tell them what your members need.
This takes about two minutes. There are no right answers in it, and it is more useful if you pick the honest one.
When did you last run a formal member survey?
A survey the whole membership was invited to, not a post-event feedback form.
Questions people ask about this one
What does the evidence audit measure?
It measures one thing: how well your organisation could substantiate what its members need if somebody asked. Six questions cover how recent your last member survey is, what response rate it got, who asks you for evidence, what your public positions are based on, how often you hear from members directly, and what you would actually send a funder tomorrow. It does not measure how well you know your members, which is a different question and usually has a better answer.
Is it free, and do I have to give you an email address?
It is free and there is no email gate. You see the full score, the read and every gap without entering anything. There is an optional field at the end if you want a copy of the result sent to you, and it comes after the result, not before it.
What if nobody is asking us to evidence anything?
Then this matters less to you, and the result will say so rather than talking you into a problem. Evidence of member need becomes urgent when a board, a government department, a regulator or a sponsor wants to see it. If none of those are asking, a low score is a description of your circumstances rather than a fault.
How is the score calculated?
Each answer is worth up to four points, and each question carries a fixed weight that adds up to 100. What you could send a funder tomorrow carries the most weight, because it is the only question that describes a real event rather than a habit. Response rate and what your positions are based on come next. Who asks you for evidence carries the least, because it measures the pressure on your organisation rather than its capability.
Why does not knowing our response rate count against us?
Because the response rate is the first thing anybody challenges a survey finding on. Not knowing it scores low rather than zero, and it raises a named gap of its own, because being unable to say how many members replied is a finding in itself. It is also the easiest gap on the list to close.
What happens to my answers?
They stay in the page while you are using it. Nothing is written to your browser and nothing reaches us unless you choose to send yourself the result at the end, in which case the score and your answers come with it so the reply is about your situation rather than a generic one.
Who is this for?
Chief executives and policy leads at chambers of commerce, trade associations, professional bodies and industry groups. Anyone who has to stand behind a statement about what a defined population needs, and who would rather find the holes in it themselves than have somebody else find them.